Every time I pick up a trade magazine it seems like the functional food industry continues to grow at an unprecedented rate. Even to the point where functional foods are slowly replacing traditional foods.
Fish oils and green tea are BIG business right now, an can be found in everything from milk and yogurt to bread.
(It's actually getting hard to find foods that haven't been fortified with SOMETHING)
So...after fish oils (which are a product development NIGHTMARE)..and after green tea (not as bad as fish oil to work with, but still makes flavoring a product horrible) what's next?
Well, here's my thought.
Vegetables are going to make a comeback.
Why?
They have a good story..and they are MUCH easier to work with than fish oils or green tea.
For instance (and here's the million dollar free advice)
You can bake adding in vegetable purees...they are easy to work with, add great flavor and compliment most bread products very nicely
...And if you can bake with them then they will be easy to do product development work with.
For instance...listen up General Mills...you could easily fortify breakfast cereal with vegetables.
Sweet potato Cheerios would ROCK (I'll take a 5% royalty for that one).
So added to Brad's list of nutrition predictions...I hereby boldly add that after green tea and fish oils become old news...watch for vegetables to make there way into your breads and cereals.
Just some thing different for today,
BP
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