Showing posts with label Food marketing. Show all posts
Showing posts with label Food marketing. Show all posts

Tuesday, November 18, 2008

Bad news for Hoodia Marketers

I just read a very interesting article on nutraingredients.com titled "Unilever drops Hoodia"

After spending years studying the weight loss potential of Hoodia, the massive corporate conglomerate Unilever has decided to drop its interest in the herb after concluding that the super popular South African plant extract did not meet both safety and efficacy requirements.

While I can't say the comments about efficacy surprised me, the mention of safety is a tad worrying.

Just another reason to stick to calorie restricted diet and weight training. Save your money, get results.

BP

PS- For more information you can visit - Hoodia Article



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Friday, September 19, 2008

Nutella Commercial Misleading?

I saw an interesting TV commercial yesterday, and thanks to the miracle of YouTube I can share this video with you.

Check it out below.




Now, after watching this commercial..did you notice something weird?

Here are the ingredients of nutella from the nutella website:


Is it just me, or did the commercial fail to mention the first two ingredients of Nutella, as well as the last 3 ingredients?

Honesty goes a long way in marketing.

BP

PS- Don't worry Nutella, I still think you are tasty...I just didn't like the commercial.


(still tastes great)

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