Saturday, April 19, 2008

Seth Godin vs. Eat Stop Eat

I woke up this morning to an email in-box that was full of emails about marketing guru Seth Godin's recent blog post titled "The (stupid) Diet".

In case you missed in, here is what Seth had to say:

My friend Chris told me about a diet he used to use to lose weight. He would eat what he wanted five days a week and fast two days a week.

No, that doesn't work.

The parallel to marketing seems pretty obvious, doesn't it?

Now I am pretty sure that Seth isn't talking about Eat Stop Eat. Especially since "Eat what you want five days a week and fast for two" would be an absolutely horrible description of the philosophy of Eat Stop Eat. (I would much prefer "Eat sensibly and responsibly while enjoying the foods you Eat. Follow a resistance training program and once or twice a week take a 24 hour break from eating").

Even if Seth was talking about Eat Stop Eat, he most likely has not read the book, and is simply basing his comments on the typical assumptions about the idea of fasting for weight loss.

I find this to be the one thing that every Eat Stop Eat naysayer has in common - They haven't read the book. Once they've read Eat Stop Eat, they almost always take a much more open minded approach to the philosophy behind Eat Stop Eat.

Don't worry about the naysayers. They are typically just scared by the idea of fasting and haven't actually read the research behind it.


PS- If you would like to learn more about the benefits of fasting and the Eat Stop Eat philosophy of fasting for weight loss, please CLICK HERE.

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EM :) said...

Hmmm. That's funny. Trash on something you've never read about. I loved the book. I was a little ho-hum UNTIL I read it & everything COMPLETLY made sense! :)
At least to me!!!!!

Craig Ballantyne, CSCS, MS said...

I too was skeptical till i read the book. Now I'm a client. Next stop: Buying the company.

Craig Ballantyne, CSCS, MS said...

Seth is also guilty of the Fallacy of "Appeal to Authority".

Just because he is an expert in marketing does not make him an expert in diets or weight loss.

It's always disappointing/humbling to see an expert in an entirely non-related industry make an uninformed comment about exercise or diet.

Shows just how human they all are.

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